Nike’s latest set of inspirational ads encourages women to “dream crazier”. Olympic runner Alysia Montaño had a crazy dream: for Nike to put its money where its mouth is and stop penalizing athletes for having babies.
Though Nike’s latest messaging inspires on the female empowerment front, many athletes claim they didn’t feel the love — or see the money — during pregnancy and maternity leave.
Montaño shared her story on Mother’s Day in a video op-ed for The New York Times.
When Montaño told Nike she was planning on having a baby during her career, she was told her contract would pause and she’d stop getting paid. She also said the brand’s confidentiality clause discourages women from talking about the scale of the problem, preventing change.
Apparently Nike gave it a watch. Five days after its release, the brand announced it would protect pay for athletes during pregnancy.
“Moving forward, our contracts for female athletes will include written terms that reinforce our policy,” the Nike spokesman said. “We recognize we can do more and that there is an important opportunity for the sports industry to evolve to support female athletes.”
Watch the video:
For more on the story:
“Nike to Change Pregnancy Policy in Athlete Contracts” by The Wall Street Journal