Nike x Virgil Abloh Air Max 97

Abloh x Nike’s design for Serena Williams to wear in the U.S. Open is the ultimate example of fashion meeting functionality. In an email interview with Vogue, Abloh outlined his vision: “When I was thinking about outfits for Serena, I was thinking about her playing the game and her aesthetic while she is. Also about the confidence that’s needed while playing at the top level of tennis. This is very far from a design-by-numbers project. As you can tell by her personality in her play, she’s very much involved in her aesthetic. She has a level of creativity with how she expresses herself in terms of clothing in any event, so I made everything with her logic in mind. We traded images and there was a lot of back-and-forth to get this done in short order.”